Concept · fictional businessBARBER & SALON
01 / SELECTED CONCEPTS
Pick the one that
looks like you.
Nine concept websites for the kinds of businesses Mado builds for. All of them are fictional businesses made to show what is possible. None is a client project.
Nine at a glance
Concept · fictional business
Concept · fictional businessHVAC & PLUMBING
Signal Home Systems
Concept · fictional businessROOFING & REMODELING
Timberline Projects
Concept · fictional businessRESTAURANT
Supper & Season
Concept · fictional businessCAFE
Daybreak Coffee
Concept · fictional businessBOUTIQUE SHOP
Object & Everyday
Concept · fictional businessLANDSCAPING
Fieldwork Gardens
Concept · fictional businessCLEANING
Clearspace Home
Concept · fictional businessAUTO DETAILING
Contour Auto Care
NINE DIRECTIONS, READ CLOSELY
Borrow the thinking,
not the business.
Each concept below is a fictional business built as a working four-page website at five levels. The notes say what the design is doing and why, so you can take the thinking even if your business is nothing like it.
Fictional business · Signature level01 / A LITTLE TIME / A FRESH DIRECTION
Riverbend Studio Barber & salon · A little off. A lot more you.
A barbershop sells confidence more than haircuts, so the page leads with a face and a line, not a price list. Everything else waits one scroll below.
Design choices
- Ink-dark palette with one warm accent, so the photography carries the color
- A service list that reads like a menu: short names, plain prices, one request button
- A guided appointment request that asks three things and never pretends to book
What a visitor can do
- Build an appointment request around service and a sample day and time
- Revisit and edit an earlier choice
- Prepare a local summary without reserving a real slot
Launch level of Riverbend Studio Growth level of Riverbend Studio Signature level of Riverbend Studio Flagship level of Riverbend Studio Bespoke level of Riverbend Studio Compare all five levels of Riverbend Studio
Fictional business · Signature level02 / HEATING / COOLING / PLUMBING
Signal Home Systems HVAC & plumbing · When the house won’t cooperate.
Nobody browses a heating and plumbing site for fun. People arrive with a problem, often at a bad moment, so the opening asks what is wrong and gets out of the way.
Design choices
- A technical blue with high-contrast type, built to be read on a phone in a hallway
- Problem-first structure: heating, cooling or plumbing before anything about the company
- A service-request builder that turns a vague complaint into an organized message
What a visitor can do
- Change the request path based on heating, cooling, or plumbing
- Review and edit any earlier answer before preparing the brief
- Show sample visit windows with an explicit availability disclaimer
Launch level of Signal Home Systems Growth level of Signal Home Systems Signature level of Signal Home Systems Flagship level of Signal Home Systems Bespoke level of Signal Home Systems Compare all five levels of Signal Home Systems
Fictional business · Signature level03 / ROOFING / EXTERIORS / REMODELING
Timberline Projects Roofing & remodeling · A house. With more possibility.
Remodeling is bought on trust and imagination. Oversized photography and an unhurried grid let a visitor picture their own house before they read a word about process.
Design choices
- Charcoal and paper, with the photography doing the talking
- Project directions you can filter and shortlist, labeled as directions, never as results
- A planning overlay that gathers materials and priorities into a brief
What a visitor can do
- Compare project directions using reference photography, without claiming real results
- Shortlist project directions and combine them into a brief
- Edit materials and priorities before reviewing the request
Launch level of Timberline Projects Growth level of Timberline Projects Signature level of Timberline Projects Flagship level of Timberline Projects Bespoke level of Timberline Projects Compare all five levels of Timberline Projects
Fictional business · Signature level04 / THE TABLE / THE SEASON / THE COMPANY
Supper & Season Restaurant · Stay for one more.
A restaurant page has one job on a phone: make you want to go tonight, then tell you how. The menu is the content, so it gets the best typography on the site.
Design choices
- Burgundy and candlelight tones; serif headlines that feel like a printed menu
- A filterable sample menu ahead of the story, because the menu is why people came
- Table and private-event requests that stay requests: nothing is booked here
What a visitor can do
- Shortlist fictional dishes and build a sample dining plan
- Choose party details and a sample time window
- Prepare a table or private-event brief without booking anything
Launch level of Supper & Season Growth level of Supper & Season Signature level of Supper & Season Flagship level of Supper & Season Bespoke level of Supper & Season Compare all five levels of Supper & Season
Fictional business · Signature level05 / GOOD COFFEE / A SLOWER MOMENT
Daybreak Coffee Cafe · Your usual. Only better.
A cafe is a habit. The page is warm, quick and a little playful, with the drink builder as the thing you come back to.
Design choices
- Terracotta warmth and rounded shapes, friendly on a small screen
- A drink builder with a local cart that demonstrates ordering without taking an order
- Hours and the way to the door, always one tap away
What a visitor can do
- Add differently customized drinks to a local cart
- Edit quantities and remove items
- Review a sample pickup plan without submitting an order or payment
Launch level of Daybreak Coffee Growth level of Daybreak Coffee Signature level of Daybreak Coffee Flagship level of Daybreak Coffee Bespoke level of Daybreak Coffee Compare all five levels of Daybreak Coffee
Fictional business · Signature level06 / USEFUL OBJECTS / CONSIDERED DETAILS
Object & Everyday Boutique shop · The things you reach for.
Small shops win on taste. Generous space, large product studies and quiet type let each object sit on its own.
Design choices
- A minimal palette; the products provide the color
- A collection you can compare, favorite and gather in a local cart
- A delivery-plan preview with payment switched off, so nothing is implied
What a visitor can do
- Compare product variants and maintain a favorites shortlist
- Combine variants in a local cart
- Review a fictional delivery plan while keeping payment disabled
Launch level of Object & Everyday Growth level of Object & Everyday Signature level of Object & Everyday Flagship level of Object & Everyday Bespoke level of Object & Everyday Compare all five levels of Object & Everyday
Fictional business · Signature level07 / GARDENS / GROUNDS / OUTDOOR SPACES
Fieldwork Gardens Landscaping · More outside. Less elsewhere.
Gardens are about time and space, so the page breathes: wide photography, olive greens and a planner that lets a visitor sketch where seating, planting and open space might go.
Design choices
- Olive and stone tones with expansive imagery
- Service rows that separate one-off projects from recurring grounds care
- A planner that prepares a brief without pretending to be a site plan
What a visitor can do
- Assign areas such as planting, seating, and open space to a concept plan
- Shortlist visual directions and prioritize phases
- Prepare a project brief without presenting it as a professional site plan
Launch level of Fieldwork Gardens Growth level of Fieldwork Gardens Signature level of Fieldwork Gardens Flagship level of Fieldwork Gardens Bespoke level of Fieldwork Gardens Compare all five levels of Fieldwork Gardens
Fictional business · Signature level08 / HOME CLEANING / A CLEARER DAY
Clearspace Home Cleaning · Take a clean off your list.
Cleaning is bought for relief. A calm, airy composition and a scope builder that works room by room make the request feel as light as the result.
Design choices
- A sky-fresh palette with air between elements
- Room-by-room scope building with a live summary
- Visit windows shown as examples, with a clear availability note
What a visitor can do
- Build the scope by selecting rooms and optional tasks
- Change recurrence and see the request summary update
- Preview visit windows without claiming real availability
Launch level of Clearspace Home Growth level of Clearspace Home Signature level of Clearspace Home Flagship level of Clearspace Home Bespoke level of Clearspace Home Compare all five levels of Clearspace Home
Fictional business · Signature level09 / THE DETAILS / INSIDE AND OUT
Contour Auto Care Auto detailing · THE LIGHT. THE LINES. THE FINISH.
Detailing is about surfaces and light, so the page uses dark graphite, sharp geometry and photography that catches reflections. Packages compare side by side.
Design choices
- Graphite and chrome contrasts; oversized headline type
- Interior, exterior and combined-care packages you can compare in one view
- A visit request that keeps every chosen option visible
What a visitor can do
- Compare original concept images without implying a real vehicle result
- Build a care scope and review alternative packages
- Prepare a sample visit request with all choices visible
Launch level of Contour Auto Care Growth level of Contour Auto Care Signature level of Contour Auto Care Flagship level of Contour Auto Care Bespoke level of Contour Auto Care Compare all five levels of Contour Auto Care
HOW TO USE A DIRECTION
Take a direction
into your quote.
- 01
Save the style
In the showroom, Save style keeps up to four concepts in this browser. Open the tray to compare them side by side.
- 02
Compare its five levels
Every business type has a comparison page: the same concept at Launch, Growth, Signature, Flagship and Bespoke, with what each one adds.
- 03
Carry it into your message
Use in my quote adds the concept names to your message as plain text. You can edit or remove them before anything is sent.
Something
else in mind?
There are 80 concepts in all, five levels across 16 business types, including fitness, photography, real estate, dental, pet grooming, painting, and community events.
Browse all 80 conceptsFlagship interactive concept
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Aster House
A fictional riverfront development with a scroll-driven property tour, filterable floor plans, and a sample tour request.
Open the interactive demo ↗